1 Practice Management and Business Skills

Productise and Profit: Strategies to Build a Successful Business

LawCPD author: Lucy Dickens
Lucy Dickens
Director Birman and Ride
1 CPD Point


Interactive and Video Content
Self-Paced Completion
On-demand and on Any Device
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This course provides law firm leaders with a practical guide to what productised legal services are, why they matter, and how you can design and deliver them successfully and profitably.  

Leaders of small to medium sized law firms want to ensure their practice is successful, but also do not want this to require every one of their waking hours. They understand that to achieve this, they will need to change the way their business operates, but often are unsure of where and how to start.

This course provides law firms leaders with a practical and actionable means of changing their business model – through designing and delivering productised legal services. Well-designed productised legal services can improve your competitiveness, reduce administrative grunt work, and free up your time to focus on higher value work you enjoy doing.

The course covers a range of topics, including:

  • what productised legal services are and why they matter;
  • how productised legal services can help transform your business;
  • practical steps to create and deliver productised legal services in your own business. 

Last Reviewed: September 2023

Meet the expert

LawCPD author: Lucy Dickens
Lucy Dickens
Director Birman and Ride

Lucy is a Director at Birman & Ride where she brings together people, process and technology to reshape the provision of legal services, constantly challenging the way things are done to see if they can be improved.

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  1. 5.0/5
    Simplified the thought process behind productisation.
    The course was easy to follow and understand. Provides the tools to focus on productization and the development of smoother processes.
  2. 5.0/5
    Excellent presentation of course.
    Well presented and very informative course.
  3. 5.0/5
    Great Course, Informative and Inspiring
    This was a great course, so informative and inspiring with practical step-by-step advice. I admire Lucy's work and innovation, and she clearly has developed a business model for success. There is no doubt that the way we deliver legal services is changing. This course embraces and recognises this disruption and offers practical advice to transform how legal services are offered.